Recently I found myself sheltering from torrential rain in a well known high street store. They had a sale on and I was shocked at the volume of ‘leftover’ clothing and depressed at the thought of where it would all end up. It made me appreciate my lovely customers all the more - those who put in the extra effort to shop small and slow rather than fast and furious.
Rather than grabbing an armful of discounted clothes, they come to my studio to discuss the best garments for them, ones that will give longevity. It’s a more considered purchase. Rather than an impersonal exchange at the till, far removed from the factory where the clothes are made, it’s meeting with the designer, the maker, the source. Or rather than a quick click and buy online, we have a discussion over email - it’s a more personal and rewarding connection.
Here are some wonderful messages from customers who put in that extra effort and will hopefully enjoy their NPB pieces for a long time to come. Happy customers is what it’s about for me- not selling mountains of clothes that won’t be cherished.