What’s the rush? There’s been a lot of talk recently about the true cost of ‘fast’ fashion. The 'churn ‘em out cheap and chuck ‘em away approach to buying clothes is damaging the planet and it’s time we all took a deep breath and slowed down.
So, what is ‘slow’ fashion?
Slow fashion is the antidote; it’s choosing quality over quantity. It’s about not getting sucked into the constant pressure to buy the ever changing latest trends. It’s about transparentcy, giving consideration to where our clothes come from and asking ‘who made my clothes’ (as urged by fashionrevolution.org) and it’s about caring for them to make them last season after season. 'Slow' garments are well made, timeless and environmentally conscious.
Slow fashion can’t compete with the cheap prices of fast fashion but it can on individuality and quality.
As Kate Collings writes for whowhatwear.uk: ‘Slow fashion is about consuming and creating fashion consciously and with integrity’ (see link to article below)
And finally, this great quote from Livia Firth:
‘Fast fashion is like fast food. After the sugar rush, it just leaves a bad taste in your mouth’